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Santa Barbara’s historic Granada Theatre has signed an agreement with Theater League, Inc., one of the nation’s largest not-for-profit musical theater presenters, to develop an annual series of Broadway musicals.

Joining Theater League founder and president Mark Edelman in the new Granada series will be Tony Award winning producer Steve Traxler of Jam Theatricals. Jam won Tony Awards for the Broadway productions of Spamalot and The History Boys, as well as a revival of Glengarry Glen Ross.  Theater League is part of the Independent Presenters Network, producer of The Color Purple on Broadway.


Theater League's Mark Edelman
and Steve Traxler

With this announcement, The Granada becomes the area’s premiere venue for first-class touring Broadway entertainment.  Beginning with the 2008 season, The Granada will host an annual series of Broadway hits and classic musicals, some produced in Santa Barbara. Educational and outreach programs will enhance the series and maximize community involvement. Granada Executive Director, Peter Frisch said, “Mark and Steve bring more than forty years of touring Broadway experience to Santa Barbara. Having these top-flight presenters working for us gives The Granada double the influence in the marketplace.  And with our state-of-the-art theater, Central Coast patrons will have access to the nation’s very best talent and productions right in our own downtown cultural district.”

In addition to the Broadway series, Theater League will sponsor its popular Theater ROcKs (Reach Out to Kids) and Kids Night on Broadway programs. “Engaging young people and whole families is an important part of our mission,” explained Edelman. “We need to thrill not only today’s Broadway theatergoers, but the next generation of musical theater fans, too.”  A summer festival featuring some of the most promising new musicals is also in the planning stages.


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The Granada is located at 1214 State Street in downtown Santa Barbara, between Anapamu and Victoria.
General Questions: Contact The Granada at (805) 899-3000 or email info@granadasb.org
Mailing Address: 2020 Alameda Padre Serra, Suite 121, Santa Barbara, CA 93103

The Granada Box Office is conveniently located just a few doors north of the theatre at 1224 State Street.
Subscriptions or Ticketing Questions: Contact our Box Office at (805) 899-2222 or email boxoffice@granadasb.org


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